Hair Color Theory and Formulation Classes for Stylists

Maybe your color works most of the time, but sometimes you’re still left wondering what happened, why and how to fix it. Or maybe you’re still trying to feel confident knowing what to choose, why you’re choosing it and what it’ll create.

CWC fills in the gaps and connects the principles of color theory, hair color chemistry and formulation. We build the learning in phases, with practice and support, so you can actually use it when you formulate.

Formulas can be borrowed, but understanding has to be built.

Any brand. Any formula. Any starting point.

Find Your Starting Point
Why Formulating Can Feel Hard

Most of us learned hair color in scattered pieces through school, experience, brand classes, formulas, charts and trial and error. All can help, but they don’t always connect color theory, hair color chemistry and formulation.

When the starting color or goal changes, we feel those gaps. We second-guess what to choose, wonder how to adjust and keep finding answers for one situation without feeling any more prepared for the next.

CWC helps fill in and connect those gaps so you can:

  • UNDERSTAND how color theory and hair color chemistry work together
  • PREDICT what will happen before you apply a formula.
  • USE a clear process across any brand and any starting point.
  • BUILD real skill over time with practice, guidance, and a community learning alongside you.
Education That Meets You Where You Are

CWC education is built for how people actually learn. Start where you are, build from what you already know and practice as you go.

Each phase gives you time to fill in gaps, connect what you’re learning and start using it before you move forward.


✨ Beginner-Friendly
✨ Mid-Level
✨ In-Depth + Community

Where Do I Start?
Education That Meets You Where You Are

CWC education is built for how people actually learn. Start where you are, build from what you already know and practice as you go.

Each phase gives you time to fill in gaps, connect what you’re learning and start using it before you move forward.


✨ Beginner-Friendly
✨ Mid-Level
✨ In-Depth + Community

Where Do I Start?

The CWC Learning Path

Since experience level and learning level aren’t always the same. Let’s find the phase that gives you the best way forward and helps you build some wins along the way.

Beginner
Phase 1Beginner Friendly Classes
Build your foundation
  • What color actually is
  • Hue, level, and chroma
  • The basics of the wheel
  • Hair fiber and pH basics
  • 5 basic ways tone shifts
  • Thinking through formulation
Phase 1Beginner Friendly Classes
Build your foundation

Build and strengthen the basic color, hair structure, pH and formulation knowledge everything else rests on. Fill in gaps, clear up confusion and get ready for Phase 2 & 3.

Next step: Mid-Level Classes or In-Depth, depending on where you are.

Beginner Class Options
Mid Level
Phase 2Mid-Level Classes
Learning to build tones
  • See how tones shift as they mix
  • Recognize what influences the final color
  • Understand what’s in your tube
  • Use the wheel to guide tone choices
  • Build tones with more clarity and purpose
Phase 2Mid-Level Classes
Learning to build tones

Get color moving. Connect the wheel to tubes of color and hair, see how colors shift as they mix and use what you see to make clearer tone choices.

Next step: The In-Depth Class Series.

Take Mid Level Classes
In Depth
Phase 3In-Depth Class Series
The complete system
  • Foundations of color theory
  • Hair color chemistry
  • Directional Color Mapping™
  • Formulating with purpose
  • More predictable color decisions
Phase 3In-Depth Class Series
The complete system

Bring color theory, chemistry and formulation together to decipher your line, predict color movement and lift, hit targets and make clearer formulation decisions.

Includes access to the CWC Community for continued practice, feedback, and support.

Take In-Depth Classes
Community
Included with In-DepthThe CWC Community
Practice, feedback, and support
  • Feedback on activities
  • Guided skill-building
  • Ask your after-class questions
  • Ongoing support and accountability
  • A community on the same path
Included with In-DepthThe CWC Community
Practice, feedback, and support

This is where in-depth students keep building through feedback, questions, practice, and support. It helps close the gap between getting information and using it with more confidence behind the chair.

Access included when you take a CWC live In-Depth Zoom class.

CWC In-Depth, After Class Support

How CWC Classes Are Designed To Work



Learning happens in stages. How to work through the course so it sticks.

What Stylists Are Saying...

Click a color below to see what each stylist had to say


"I am so glad that I finally found the good way to learn about color chemistry and formulating. This was the Big Bang for me because I finally understood how things work the right way. Every information is connected, the 5 hour classes are so fun and intense, with good music by the way! I am more than happy with what I got. It opened my eyes so much and I can't wait to see what is yet to come in the Formulating with purpose! I am sure that it will blow my mind!"

"I just wanted to share a win I that I had this week because of your wonderful education, I've had a base color that I just couldn't get the right tone. Using color mapping like you taught me, I was able to get the perfect grey coverage with the right tone at the right level and it was gorgeous, gorgeous, gorgeous!! Thank you so much. You're an amazing teacher and inspiration and the value I have achieved with your classes so far has been priceless."

"Hey guys I recently purchased the beginner's bundle and I have learnt so much from it. I have been a hairdresser in Australia for over 15 years and I just wanted to really go back and just revise my basics, see if there was anything new. I found the concepts explained well and have recommended your course to other stylists as I think there's a huge amount of knowledge in there. Thank you very much. I feel the course has been good value and my knowledge has grown"

"I just finished watching the video for the first time through and can I just say, this was such an incredible video!!! So, so, informative and the way you explain things is so clear and amazing!!!! OMG I cannot wait to take more classes with you!!! I have been a stylist for 16 years, I been doing color for barely 7 years and I worked in an education based salon and I learned more from this video than from any class I've taken. Thank you. Thank you for being the educator you are and caring enough to SHARE what you know with everyone!!! I truly aspire to have the impact you just made on my career to other new stylists!!! I cannot wait to watch it through more and take my notes and have deeper clarity from the a-ha moments I had! Again thank you!!! And I so look forward to more of your videos!!!"

"OMG!! That was fantastic information! I knew nothing about it and now I do! What was explained in the class I wish I knew when I was in beauty school. They said once you know the color wheel, coloring will be great. That's how much I was taught when I was in beauty school. This class should be seen in every beauty school because I'm not the only one who doesn't understand it. I can't thank you enough for doing this class."

"Absolutely everything was amazing. I love that the screen is on both sides so we can see your body language when explaining as well as your demo screen. The teaser at the end with developers definitely has me wanting more information. It's amazing what you do for us in this industry. I'm a licensed cosmetologist who is so timid that I haven't even picked up one client do to fear of not knowing what I'm doing. I want to give my clients the best information and the best outlook on their hair. You make it seem so smooth about learning and being confident in what to do in the color world, I may even take up on a client. I'm so happy someone on a Facebook cosmetology group recommended your classes. Worth it, totally worth it. Thank you so much!"

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